I'll try to keep it simple. I really enjoyed rock climbing and needed to make some money, so I started sewing rock climbing chalk bags on Etsy. Now, I just sew what I love. My hobbies shine through the things I sew.

What does beta mean in Beta Crush? In climbing, beta is a term used for any piece of information or advice to help climb a route. "Hey, what's the beta on the crux?" Usually, it's strategy to get past the difficult part of the route, but it can also be information about the rock or approach. In climbing gyms, it can be frowned upon to "beta spray" while the climber is on the wall. On the other hand, some people love it, like me. This is how I came up with Beta Crush. Crushing your beta!

This small tiny shop started in San Francisco as All Beta in 2011. I design and sew fun, creative, silly rock climbing chalk bags for climbers. My first one was a purple faux fur chalk bag. I loved it so much that I made more furry chalk bags in a variety of colors such as neon green, orange, and crazy combos. I made a great white shark chalk bag with its mouth as an opening, then the piranha, then the dinosaur tails. Great white shark continues to be a popular one, though it started out with a flat bottom with no tail. It now has evolved into a full body shark with tail and fins.

The shop name has since changed to Beta Crush. Beta Crush's logo is a beta heart next to a mountain, symbolizing the love for being in the outdoors and, of course, beta crushing. I wanted a logo that is discrete and minimal enough that I would not mind putting it on things. I usually don't like logos, so this was a difficult process and decision. I hope you like it as much as I do! It will be printed on some chalk bags starting 2021.

I am constantly finding ways to improve my shop designs and ideas. Beta Crush Etsy shop truly represents my labor of love. Do you have an idea or custom order? Message me through Etsy Convo. I'd love to work with you!

For those of you who purchased my rope bracelets over the years, thank you so much! I would not have been able to continue my chalk bag business throughout the years without the support of the Etsy jewelry market cause that's where most of the dollars came in.

Last but not least, I am especially grateful for those of you who inspire me to sew creative custom bags and festiwear. The one of kind request and ideas! You know who you are. Thank you, and come back soon!